Ohlalá was born with the idea of breaking away from the traditional and boring toothpaste we have seen in the last 100 years. The foundation structure of our organization rely in our core values of integrity, honesty, trust and respect for the people and our Mother Earth which flow in every aspect of the company and in the creation of our products. They represent the France from yesterday but also from today and tomorrow, the “savoir-faire” of a culture that aims to produce the world finest and a way of looking at the world with the most ambitious and “avant-garde” imagination.