Selahatin Blue Forever Toothpaste 65ml

Citrus, lime, licorice & peppermint

Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again.
A place where we know we’re loved and safe.
Back home.

This theme is central to Blue Forever:

A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.

It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.

Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.

Notes:

Top: Licorice & Salt 

Heart: Turkish Citrus, Lime & Peppermint

Features:

• 1450 ppm fluoride

• Housed in alu tubes (recycles endlessly)

• Anti-inflammatory

• Made in Switzerland

• Contains antioxidants

• Vetted by The Swedish Dental Association

• Vegan/Cruelty free

• Dermatologically tested
  

The science: