Aárd was created with the intention to create a better understanding of what you put on your body. Tired of the beauty industry's ideals, Pauline Norden and Martina Carlson, set out to create the beauty routine, and brand, that they themselves were longing for. One where transparency and simplicity trumps complicated beauty jargon and overconsumption.
They found inspiration in the rituals of Hammam, public bathing houses found across the Middle East; the rituals were thoughtful, but the overall use of products was minimalist.

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