Maison Marlaie Pure White Laundry Detergent 1lt

Maison Marlaie PURE - White Laundry Detergent - 1L

A forgotten everyday gesture made desirable.

PURE was born in palace laundries, where white linen is treated like a precious material. Developed with a renowned Italian laboratory for high-end dry-cleaning protocols, it cleans deeply while preserving the brightness of fibers and the luminosity of textiles - wash after wash.

A whitening detergent that revives white. White stays bright. Fibers are respected. Textiles retain their structure.

Ideal for

White sheets, hotel bedding, bath towels, tablecloths, tea towels, and all delicate light textiles.

A sensory in-store experience

Each point of sale receives face cloths washed with PURE. Your customers touch the fabric, discover the true effect on authentic linen - a tangible demonstration that turns purchase into a sensory experience.

Why PURE in your assortment?

• High-end white detergent - a saturated segment that is rarely valued
• Revives white, respects fibers without attacking them
• Made in Italy, professional dry-cleaning expertise
• Recognizable olfactory signature that builds loyalty
• Naturally pairs with NUANCE (color detergent) and MÉMOIRE (fabric softener) for cross-selling
• Ideal for concept stores, premium pharmacies, parapharmacies, home & lifestyle boutiques, hotels and guesthouses

Product Details

• Format: 1L bottle
• Made in Italy
• Use: White clothing, sheets, bedding, bath towels, tablecloths, tea towels, hotel linen, delicate light textiles

Premium positioning, comfortable margins. A product that sells by recommendation, not by promotion.

A brilliant white. Fibers respected. Laundry you recognize.